The Cost Of Professional SEO Services & Web Content Writing

SEO and Content Writing Cost

How Much Does Content Writing Cost?

There are a few different kinds of content writing, and each one has separate pricing, in this article I will go over just a couple of these to start.

1. Landing Pages.

Content that you see on home, about, and service pages are all under the landing pages pricing. These are typically the hardest web content to write, and their pricing reflects this. Landing pages will contain distinct calls-to-action, and include the SEO keywords that you’re trying to target, often they end up between 250-450 words.

 The purpose of landing pages is to convert browsers to buyers. Having high quality content can result in a huge difference to conversion rates. However poorly written low quality content can affect sales in a highly negative fashion.

2. SEO Blog Posts.

One of the easiest ways to increase website traffic, SEO blog posts fuel social media marketing campaigns and are a great way to introduce newcomers to your brand. Blog posts are designed in such a way that they give people a reason to visit your website.

While they are there, they are likely to poke around a bit, as such blog posts do tend to drive sales, albeit in an indirect way, and only when written correctly.

3. Mini Blog Posts.

These are almost the same as a regular blog post, but emailed to the client as a word file, instead of uploaded directly to their site. Often quite a bit cheaper, these may take the client more time but are useful for saving the budget.

4. Link Bait And In Depth Articles.

These are similar to your normal blogs posts, but twice the length and designed to create hype. The whole purpose of these articles is to go viral, as such they are often provocative in one way or another. 

With the amount of effort and talent required to make these work, they can be understandably expensive, but the pay off in traffic generation is often worth the increased price.

How Much Do Landing Pages Cost?

Landing pages are where you want to focus a good chunk of your budget, these basically act as your websites silent salesman. If your website is coming off as desperate, then its not going to convert and your sales will suffer.

Whats the point in getting a ton of traffic, if no one is converting? On that note, how much money should you expect to throw at your website copy?

There are a lot of different packages to consider when looking into your landing pages, as such it can be difficult to tell what companies are actually charging you for it. Here are some things to consider.

* Do you only need a landing page copy, or do you need a design and development as well?

* Are you updating an existing website, or building a new one? Do you already have a custom domain or WordPress themes, or will you include that in the invoice?

* Does your landing page copywriting also include SEO services?

Many web design businesses roll the cost of the content writing into their design fees, and then proceed to just throw a bunch of content into the page themselves. This is why many websites have absolute trash for their landing page copy.

How Much Do Writers Charge For A Landing Page Copy?

Professional landing page writers will quote anywhere between $1,500-$25,000 per page of content. The higher end of this can be a bit excessive, with the argument used to justify the expenditure being similar to something you might hear from a used car salesman.

The truth of the matter, as we all know it is that even if you are getting quite the conversion rate a majority of businesses that are just starting up just don’t have the kind of money that is being demanded.

We here at Quality Marketing charge 1$ per word, with a minimum of $1,000 for each project. On certain occasions this cost can rise, depending on the complexity of the work needed and the amount of research required. 

We tend to keep our landing pages somewhere between 250-500 words, with most clients requiring about five pages worth of content. This averages out to somewhere in the area of $2,000-$4,000 for your needs, this of course includes all edits.

We are willing and able to write in whatever tone you prefer, after all not everyone is the same, so all websites should be different as well.

How Much Do SEO Blog Posts Cost?

The price varies quite a bit depending on what you may want, the length of the blog post, and how many blog posts you may be interested in. We will post and promote the blog posts, which is all inclusive with the price. Of course should you know how to promote them yourself, and wish to save some money we offer mini blogs as well.

How Much Do Link Bait Articles Cost?

As previously stated these take much more time and effort to write than a more traditional blog post. With a price averaging around $2,000 each these can get pretty pricey. Quality Marketing however is always ready to help save your budget.

We try to keep our prices right in the $700 range, to better accommodate your budget. Do we guarantee that you’ll get hundreds of back links… no, but nobody else can either. However what we can do is employ strategies that we know work well, such as quoting experts and linking back to their sites.

Quite often an expert will share your content if it features them, which can be a great way to leverage larger networks to increase the size of your own.

How Much Does Content Strategy Cost?

Content strategy is one of the most important things in a successful content marketing plan, unfortunately it often gets overlooked, here are some things you’ll need to know to get started.

* Everything about your target audience.

* Which keywords you need to target, to target the target audience.

* How difficult your chosen keywords will be to rank for.

* Which keywords your site is currently ranking for.

* Which keywords your competition is currently ranking for.

* Which keywords are most likely to convert.

* If your site needs any technical SEO fixes.

Does Your Site Need Technical SEO Fixes?

For your content to perform well, your site will need a strong technical SEO foundation. This means that there should be no issues in your actual source code, or the way in which your website is structured, that would otherwise make it difficult for search engines to crawl and index your content.

By completing the form below, you can get a free high level overview of your sites technical SEO health.

How Much Does Technical SEO Cost?

On account of how many variables there are involved it can be difficult to pin down exact pricing, but we can help give you an idea. The range in pricing for the three basic categories are as follows.

* Per Hour. $75-$200

* Per Project. $1,000-$7,000

* Monthly Retainer. $250-$500

As you can plainly see the range of prices can be vast, even within the same category. There is however a good reason for it, Technical SEO requires quite the diverse set of skills, including.

* SEO Writing. One of the first things that a potential customer is going to see when they search a keyword and find your content is the meta description. Utilizing 155 characters or less, the writer must find a way to captivate your audience enough to win their clicks over your competition, whilst also accurately summarizing the web page and incorporating keywords.

* Web Development. From the more difficult aspects like optimizing your website for speed and performance, to simpler things such as setting canonical tags, Technical SEO requires a comfortable grasp of HTML, CSS, Javascript, and JSON.

* Link Building And Digital PR. There’s both right and wrong ways to go about link building, and just throwing content at a bunch of different directories is the wrong way. In order to get the attention of media outlets it takes both skill and patience.

Of course the quality of the agency you choose will also affect the price, an experienced agency with good results will naturally charge more than a bottom of the barrel agency that may not even get you the results you need. 

Even worse there are still companies that practice black-hat SEO tactics that can get you penalized by google, and potentially take countless hours and thousands of dollars to fix.

Which SEO Pricing Model Makes The Most Sense?

Each different Technical SEO pricing approach has its own set of benefits and drawbacks, let me take a moment to explain this in more detail.

* Monthly Retainers.

This allows you to keep your SEO price consistent, but in exchange you end up paying for months even if you don’t use the service.

* Per-Project Pricing.

This is the most popular SEO pricing model. While project costs may seem predictable, some agencies are most more likely to change up their pricing mid project than others.

* Hourly SEO Rates.

These are by default the most unpredictable of the pricing models, meaning that you could be paying much more than necessary by choosing a slower consultant.

Our Technical SEO Services Cost $150 Per Hour, And We Will Give You A Detailed Project Estimate Before Work Begins.

Each and every website will have different needs, and different problems that need addressed. That is why we here at Quality Marketing will help you choose the best pricing model for your interests. 

We will also provide conservative estimates for each project, ensuring that you don’t end up getting charged more than you’re expecting. With extremely fast work flows we can speed up and automate the remediation process.

How Much Does SEO Keyword Research And Competitive Analysis Cost?

We have a comprehensive how-to guide for SEO keyword research, if you’re interested in what it takes to DIY. This will require a bit of time and testing. Once you’ve taken a look you’ll have a better understanding of SEO research and writing, and know that it is neither fast, nor easy.

Most SEO agencies are tight-lipped when it comes to their keyword research report prices, which if you know the industry makes sense. Most SEOs will use similar keyword research tools, but the methods used to categorize keywords by search intent, volume, priority, etc. can vary quite a bit from agency to agency.

It may not be a secret recipe, but SEOs like to keep some things proprietary.

What Do You Get With An SEO Keyword Research Analysis?

Seeing as how this varies from agency to agency, it’s important that you ask the following questions.

* How many keywords do you provide with your report?

* Do you conduct competitive analysis, if so how many competitors do you compare?

* Do you include a content strategy with your report?

* Do you provide content ideas?

* What data do you provide with the keywords?

* Will you break out my keywords by category?

SEOs could charge as little as $400 for a basic keyword list with no content strategy, or as high as $47 per keyword.

At Quality Marketing, we will complete a comprehensive keyword research and competitive analysis for $3,000.

Included with this is what follows.

* Your monthly search volume and competitive ranking.

* The PPC value of your search traffic.

* A full list of the keywords you already rank for, and the corresponding pages on your site that draw the search traffic.

* A full review of your existing keywords.

* Identification of the pages on your site that need updated to move up in SERPs for specific keyword searches.

* A list of any additional keywords worth targeting.

* A full analysis of how you rank for keywords when compared to your competition.

* A technical SEO analysis of your site along with recommended fixes.

* 12 content topic suggestions based on keywords, including descriptions of the suggested posts.

* Which keywords your competitors rank for, and the pages on their site that draw the search traffic.

* Which of their keywords overlay with yours.

* Which sites link to theirs.

We will provide you with hundreds of keywords and a content strategy to target those keywords, while simultaneously appealing to your target audience in a way that will convert them to paying clients or customers.

How Much Do Other Writing Services Cost?

Press Releases.

A professional press release writer will know how to correctly format it, which is honestly the hardest part. Or the second hardest part, if you count coming up with a catchy headline. Press releases need to be written from a semi objective point of view, so that journalists are able to copy/paste it into their articles and blogs.

Email Newsletters.

A good email newsletter writer will know how to create subject lines that boost open rates. Once the readers are in, it’s up to the writer to hold their attention and get them to click through to the website. 

Your investment in email marketing is well worth it, averaging a $38 return for every $1 invested. However high quality email newsletters are hard to come by, and a lot of them just end up in spam folders.

How Much Does Press Release Writing Cost?

You could pay as much as $2,500 hiring a fancy online PR agency, or get someone on Craigslist to write you one for $15, but between us you’d be better off spending that same $15 on an expensive cup of coffee.

Quality Marketing tries to stay in the middle, and we will give a flat rate of $1,200 which will include writing, editing, distribution, and promotion.

How Much Does Online SEO Training Cost? 

Writing website content in a way that resonates with both readers and search engines can be tricky. There is a good chance that if you’re reading this right now that you found us via search engine, this was not a coincidence but the product of hard work on our part.

We have made it to where our website is one of our hardest working employees, and we can do the same for you, something that is important when deciding which agency you wish to hire.

If you would prefer, we also offer a DIY route, by signing up for our online SEO and content writing training course we can show you everything from how to run an SEO audit and research advanced keywords, to advanced web content writing techniques and link building, all for a one time payment of $300.

Other companies will charge as much as $1,100-$8,500 for the same training. A lot of the expenses that they tack on don’t make much sense either, like in person training, which is unnecessary since majority of your training will take place in front of a computer anyway.

Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on pinterest
Pinterest

Leave a Comment